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商品編號: 9-807-049 出版日期: 2006/09/13 作者姓名: Eisenmann, Thomas R. 商品類別: Other 商品規格: 34p 再版日期: 2007/10/02 地域: 產業: 個案年度: -
商品敘述:
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users'' willingness-to-pay for network access; describes factors that determine the strength of network effects; discusses how a network''s success may depend upon users'' expectations about its growth prospects; defines network externalities and their significance; presents a taxonomy of networks based on the number of distinct user groups--sides--that they encompass; and explains why network effects should be viewed as demand-related rather than supply-related scale economies. Second, it defines platforms; describes different roles that firms play in platform creation and maintenance; discusses platform boundaries, for example, the distinction between platform providers and network users; and presents schemes for categorizing platforms based on their principal function, the structure of the networks they serve, and who controls them.
涵蓋領域:
Consumer behavior;IT management;Professional networks;Information systems
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